Pet Peeve

White papers available for download as an exe. Why? It's a white paper. Make it available immediately in one of the many many formats for transferring documents. What about Word format, HTML, PDF... any of those. If it's huge... zip it up! I don't want to have to run an exe just to get a doc. Who knows what else is in there. Besides, who doesn't have zip on their computer these days? The more steps you make me go through to actually read the paper, the less likely I am to read it... I'm just saying.